Welcome to a world
of influencers

Founded in 2001, Open2Europe is an influence strategies consulting agency that offers its expertise in several major areas of communication including: traditional and 2.0 media relations, influencer relations, and social media. Open2Europe is an independent French group, present in multiple continents thanks to its 3 subsidaries (Open2China, Open2America and Open2Africa), covering more than 50 countries worldwide.

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Shéma stratégie d'influence - métiers influence

70

COLLABORATORS

More than 20 different nationalities, based in Paris

4

CONTINENTS

Europe, Asia, North America
and Africa

12

Sectors

A multi-specialist team

100

ACTIVE CLIENTS

In media relations and social media

 

OUR MISSION

We develop and support the reputation of our clients around the world.

OUR EXPERTISE

We create influence strategies that reflect our areas of expertise.

Brand Content

Drafting and editing your goals and visions
  • Analysis of the existing editorial audit
  • Advice in editorial strategy, from drafting to dissemination
  • Creation of an editorial line and a conversational charter
  • Creation of quality content, adapted to your brand
  • Publication and viralisation of your content
  • Increase natural referencing of your brand
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MEDIA RELATIONS

Reaching out to your influencers and developing your reputation
  • Audit of the existing market and its context
  • Creation of your media relations strategy
  • Production and dissemination of your press documents
  • Organisation of your press events
  • Accompaniment in your communications to the media
  • Digitalisation of your media relations
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BLOGGER RELATIONS

Creating and maintaining invaluable relationships with influencers
  • Identification and mapping of the most influential blogs in your sector
  • Creation of content adapted to each blogger
  • Maintaining personal contact with each identified blogger
  • Organisation of ambassador programs
  • Organisation of events specifically for bloggers and Youtubers
  • Creating partnerships
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SOCIAL MEDIA

Developing your online communities and e-reputation
  • Audit of your online reputation and competitors’ intelligence
  • Creation and implementation of communications strategies on social media Facebook, Twitter, Pinterest, Instagram, LinkedIn…
  • Creation of an editorial policy and a conversational charter
  • Elaborating buzz marketing operations: competitions, games etc
  • Multilingual management of your online community
  • Management of your publicity campaigns
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OUR EXPERTISE

As a multi-specialist agency, and experts in different sectors, we are familiar with the challenges presented in each and can offer bespoke solutions that respond directly to your needs.

CORPORATE AND SOCIETAL

Develop the brand image of your company and reinforce your capital with your shareholders..

SUSTAINABLE DEVELOPMENT

Make your engagements in CSR known (environment and social groups) and gain favourable public opinion.

High-Tech B2B

Reinforce the reputation of your innovative technological solutions and position your brand as the uncontested leader of your market.

HIGH-TECH B2C

Make your product innovations known and accompany your development ambitions.

CONSUMER GOODS

Promote your brand and products to become the desired consumer brand.

DECORATION AND DESIGN

Develop your brand and tailor it to being part of today’s new decoration trends

TTOURISM AND TRANSPORT

Show off your brand and its and new innovations to increase your frequency of travelers.

CULTURE AND LEISURE

Promote your events and projects to the right people at the right time.

Food and Drink

Tailor your brand and products in line with today’s tastes.

FASHION, TEXTILES AND ACCESORIES

Promote your fashion and accessories collections, making them part of the seasons must-have items.

BEAUTY

Unveil your latest beauty products and make them part of the latest beauty trends.

HEALTH, SPORT AND WELLBEING

Unveil your innovations and new ideas to accompany current wellbeing trends.

SOME REFERENCES

Discover our client references per activity sector.

WHERE TO FIND US?

Our agency is centered in Paris, where our professional multicultural teams are primarily based.