PR 2.0

Nowadays, due to social networks and everything being available online, PR has taken on a new dimension. Press relations have become increasingly digitalised and social media now has an extremely important role to play in PR. Because of this, we become more concerned with building relations with key opinion leaders, rather than traditional PR.

The objective remains the same: to know how to create, develop, and maintain a relationship between a brand and its consumers. The fundamental changes are in the form of content, channels, diffusion, support, and modes of communication.

Our distinct teams and digital experts can help you in the creation and implementation of your digital influence strategy. This includes the production of adapted content and optimised SEO, carrying out dedicated online support (2.0 press releases, videos, and infographics), managing your blogger and vlogger relations, managing your press space online, and elaborating your blog to help boost your SEO.

Thus, our PR consultants work in direct collaboration with our digital teams to implement your press, social media and key opinion leader relations.

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Our responsibilities in order to digitalise your press and establish new key opinion leader relations:

  • Mapping and identifying key opinion leader targets
  • E-Influence strategy advice
  • Elaboration of content dedicated to online support
  • Composition and diffusion of 2.0 press tools
  • Managing your online press space
  • Setting up a blog to constantly update the content on your website
  • Creating and managing events dedicated to bloggers and online opinion leaders
  • Identification and management of a positive relationship with bloggers and key opinion leaders
  • Identification and management of key online opinion leaders on social media