SEM groups together key search techniques (SEO, SEA and SMO), increasing the visibility of your website via sponsored search engine links.
SEA campaign management (Search Engine Advertising)
Good indexing is the staple of a successful web marketing strategy. Be it via Google AdWords or other platforms, our teams accompany you with the management of your key word purchases in order to support your natural referencing strategy and generate traffic towards your site.
SMO Campaigns (Social Media Optimisation)
The implementation of publicity campaigns, notably on Facebook and Twitter is an effective lever for optimising referencing of your website via social media. Our Open2Digital teams accompany you in the creation and implementation of your social referencing strategy (creation of blogs and profiles, ads campaigns etc.) in order to generate incoming links (backlinks) of diverse quality on your site.