Open2Europe opened its branch agency Open2China in 2009 in order to respond to the needs of French businesses to increase their brand awareness in China, but also to accompany Chinese clients with their PR strategy on the French market, as well as on their domestic market.
Open2China offers French business a whole host of services to help them create and implement their development and communication strategy on the Chinese market. Such as:
- Business development advice on the relevant market (market research and feasibility study, advice for implementation of your PR strategy).
- Aiding you in the search for commercial partners in China.
- Creation and implementation of a public and press relations strategy.
- Development of a digital communications strategy: creation of websites, management of your social media.
Open2Europe works with all types of media, and can help you to forge a good relationship between your company and the market’s key players: journalists, bloggers, key opinion leaders and the influential social media community.
Our media consultants can also help you with the organisation of your events, vital for developing your brand awareness in China: press conferences, press tours, product launches, business trips with an international delegation.
We will ensure the media is aware of your presence at professional and public trade shows based in China (Shanghai, Beijing, Wuhan, Guangzhou or Hong-Kong). These shows are a great opportunity to meet different media outlets, and promote your products, services and innovations.
Our team of Chinese community managers will also be able to help you in the creation and implementation of your digital communication strategy on social networks (Weibo, Wechat…).
In order to optimise the management of your communications between the two continents, Open2Europe offers its clients the services of its Franco-Chinese consultants based in Paris.