CONSUMER GOODS

Whether its products, services, appliances or housewares, our B2C team is dedicated to developing well-adapted PR strategies based on your company’s global and local communications priorities and goals.

Our goal ? To promote products, brands and companies, such as start-ups, independent businesses, or distributors, by leveraging topical points and subjects which stimulate media interest.

Our targets?

  • Trade press (industry and distribution)
  • Mainstream media (home and living, consumer, lifestyle, family)
  • Lifestyle, home and living bloggers

In order to meet defined targets, our team develops a set of tools (press releases, media teasers, opinion articles etc.) and regularly organises a series of media events, such as; travel conferences, press lunches, and round table discussions.

Nowadays, face to face interaction with the media has become increasingly conclusive thanks to digital technology, which has drastically changed the way we communicate.

Thus, Open2Europe organises a full day event dedicated to the media and blogging community, « Speed Shopping”, which provides a great opportunity to maximise brand exposure for our clients. Held twice a year (in March/April and September/October), the event attracts over 200 bloggers and journalists and offers a unique opportunity to present new products for previews and establish close relationships with key influencers.

Similarly, our team makes a point of accompanying you to all industry events related to  lifestyle, technology, decoration, furniture and home decor, such as the ‘Paris Fair’, ‘Maison & Objet’ in Paris and ‘IFA’ in Berlin.

When it comes to driving international campaigns, the team regularly relies on its subsidiaries in China (Open2China), North America (Open2America), and Africa (Open2Africa). Where possible,

To help enrich your company’s overall communications campaigns, our Open2Digital team can also advise you in the definition and implementation of your strategy of influence via social networks (e.g. Facebook, Instagram, Twitter, Pinterest etc.)

Some of our key client references include:

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