Our team of IT B2C consultants are experts in high-tech accessories, tablets, smartphones, home automation, e-commerce solutions and more. They apply their knowledge of key actors (manufacturers, publishers, distributors), from multinationals to SMEs, in order to define and implement our media and influencer relations strategies, aligned with the communications plan.
Our team has a wide range of tools at their disposal to bring the media’s attention to your company and its products and services. Whether it be via press releases, white papers, product launches, press and blogger events, press conferences, press tours or giveaway competitions on social media, our team will know how to apply the appropriate strategy to achieve your objectives.
While keeping your goals and target audience in mind, our team will use our special set of communication tools to generate high-quality coverage across specialised media (IT/ trade press). We assist you in highlighting your knowledge and expertise within your market, as well as boosting your presence in the mainstream media, popularising your products and making them known to the end-user.
Open2Digital, our subsidiary dedicated to managing digital technology reputation, works together with our IT B2C team in coordinating the communities of numerous clients on social networks.
Having profound knowledge and experience in major national and international exhibitions, such as CES in Las Vegas, IFA in Berlin, MWC in Barcelona and MedPi in Monaco, our consultants, as well as their colleagues from the various European markets, can accompany you and organise one-to-one meetings with key media organisations.
Thanks to our subsidiaries in China, North America and Africa, we can also assist you without borders on an international scale.